After YU launched Yunicorn (their last phone) there hasn’t been any new devices from them. The company couldn’t keep their users happy and started to loose market. While Micromax had plans to put an end to YU, Then there is few leaked news about YU’s upcoming phone. Looking close in it, YU is gonna slap their logo onto Wiko U Feel Prime and call it YUREKA BLACK

Which means like Micromax did, YU is also gonna rebrand other phones. The Wiko U Feel Prime by Wiko Mobile was released in September 2016 wasn’t quite successful. But when the phone boasts high-end specs (except for CPU), YU might have thought to experiment at lower costs.

YUREKA BLACK
Source: Wiko Mobile, this phone will be re-branded by YU and will be called YUREKA BLACK

YU is now working on this project, code named “Project Caesar” for months. But looking into the phone, the overall build quality of YUREKA BLACK seems familiar to the Redmi Note 4 as the company doesn’t claim it to have a full metallic body, see the full specs below.

YUREKA BLACK Full Specification:

NETWORK Technology GSM / HSPA / LTE
BODY Dimensions 142.5 x 69.9 x 8.7 mm (5.61 x 2.75 x 0.34 in)
Weight 150 g (5.29 oz)
SIM Dual SIM (Nano-SIM, dual stand-by)
DISPLAY Type IPS LCD capacitive touchscreen, 16M colors
Size 5.0 inches (~69.2% screen-to-body ratio)
Resolution 1080 x 1920 pixels (~441 ppi pixel density)
Multitouch Yes
PLATFORM OS Android 6.0.1 (Marshmallow)
Chipset Qualcomm MSM8937 Snapdragon 430
CPU Octa-core 1.4 GHz Cortex-A53
GPU Adreno 505
MEMORY Card slot microSD, up to 64 GB (uses SIM 2 slot)
Internal 32 GB, 4 GB RAM
CAMERA Primary 13 MP, phase detection autofocus, dual-LED flash
Features 1/3″ sensor size, 1.12 µm pixel size, geo-tagging, touch focus, face detection, panorama, HDR
Video [email protected]
Secondary 8 MP, LED flash
SOUND Alert types Vibration; MP3, WAV ringtones
Loudspeaker Yes
3.5mm jack Yes
– Active noise cancellation with dedicated mic
COMMS WLAN Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
Bluetooth 4.1, A2DP, LE
GPS Yes, with A-GPS
Radio Stereo FM radio
USB microUSB 2.0, USB On-The-Go
FEATURES Sensors Fingerprint (front-mounted), accelerometer, gyro, proximity, compass
Messaging SMS (threaded view), MMS, Email, IM, Push Email
Browser HTML5
Java No
– MP4/H.264 player
– MP3/eAAC+/WAV player
– Photo/video editor
– Document viewer
BATTERY Type & Capacity Li-Po 3000 mAh battery
Stand-by Up to 450 h (3G)
Talk time Up to 21 h (3G)

 

After YU’s twitter tweet about something coming soon, they revealed the name of their new phone that is “YUREKA BLACK

 

 

While most specs look good I would say that the chipset of YUREKA BLACK will bottleneck other specs.

However, let’s see whether this phone will be a success or whether this decision is gonna end YU.

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